Blue provides free extra cover for Novel Coronavirus

Blue, the first digital life insurer in Hong Kong, today announced that it will grant complimentary coverage for the Novel Coronavirus (the “Coverage”) in order to provide customers with extra protection against the epidemic.

With immediate effect until 30 June 2020, all customers who own an in-force policy under any of the below WeCare protection plans will be entitled to the Coverage:

Applicable products(Apply to existing and new policies)

• WeCare Term Life Protection Plan 1

• WeCare Critical Illness Protection Plan 1

• WeCare Personal Accident Protection Plan 1

Benefit details HK$10,000 will be paid to the life assured who is diagnosed with Novel Coronavirus within the effective period. Effective period Immediate to 30 June 2020 The Coverage will automatically apply to all existing and new policies under Blue’s “WeCare Term Life Protection Plan 1”, “WeCare Critical Illness Protection Plan 1” and “WeCare Personal Accident Protection Plan 1”. There will be no additional cost and no waiting period required.

Mr. Charles Hung, CEO & Executive Director of Blue said, “We appreciate this is a challenging period of time for everyone in Hong Kong. At Blue, we put customers first in every aspect of what we do. This is why we have designed and launched the Coverage, which we hope will provide our customers with additional peace of mind at this difficult moment.”

As a digital life insurer, Blue has the ability to channel all interactions through its user-friendly digital platform, which enables straight-through online enrolment of insurance policies.