Blue has been awarded the Best Influencer Marketing Strategy Award

27-03-2025

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We are delighted to share that Blue has been awarded “Best Influencer Marketing Strategy Award” in HK01 x Starry Influencer Marketing Excellence Awards 2024!

This prestigious award recognizes our innovative and impactful influencer marketing strategies, particularly our Term Life Insurance Micro Influencer Campaign. This campaign has significantly enhanced our brand presence and engagement by educating our target audience about the importance of term life insurance and sharing the user experience of Blue WeCare Term Life Protection Plan TL3.

Our plan features a "Lowest Rate Guaranteed," ensuring life protection at the most affordable pricing. Through our online platform, customers can easily answer a few health-related questions without the need for health certificates. Even those with high blood pressure and high cholesterol have the opportunity to be insured, completing the insurance application entirely online and experiencing "Insurance is that simple."

A sincere thank you to all our partners, influencers, and supporters who have been integral to this journey. Your collaboration and trust have played a key role in our achievements.Let's continue our pursuit of excellence and set new industry benchmarks!

Danny Wu, VP & Head of Digital & Marketing of Blue, receives the Best Influencer Marketing Strategy Award on behalf of Blue.

Group photo of “Influencer Marketing Excellence Awards 2024”.

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