Blue celebrates its 4th anniversary by launching new product and promising to keep insurance “Simple”

(Hong Kong, 24 October 2022) Celebrating its 4th year, Blue, the first digital life insurer in Hong Kong, is witnessing the continued growth of its business. The company’s biggest drivers of growth have been its ability to identify and respond to insurance market gaps, and its determination to provide simple insurance solutions and experiences to customers. By offering simple and flexible products, automated underwriting processes and instant claims processes, customers are able to make a choice on what they really need and enjoy how “Simple” insurance can be.

To celebrate its anniversary, Blue has launched a new “EasySave ES1 Insurance Plan” (“EasySave”) to provide newcomers to the insurance market with a smart and straightforward savings solution. EasySave was developed as a unique product in the market; the plan’s low entry premiums starting at HK$500, competitive guaranteed crediting interest rates, and flexible top-up and withdrawal options will help customers save small amounts every month for a larger payoff in the future, providing true peace of mind with high flexibility.

EasySave Insurance Plan Product Features

Blue’s EasySave is an innovative saving insurance, enabling customers to accumulate wealth and earn stable returns with great flexibility. To celebrate Blue’s fourth anniversary, new EasySave customers can enjoy an additional interest – an extra 2% p.a. in the first 12 months, a total of up to 4.5% p.a. in the first policy year – as well as digital coupons worth up to HK$300[1].

Blue’s EasySave key features include:

• Attractive guaranteed crediting interest rate: EasySave policyholders can enjoy guaranteed returns during the 3-year policy period, with interest calculated on a daily compound basis. Together with the guaranteed crediting interest rate of 1.5% p.a., plus the extra 0.5% p.a.[2] Loyalty Bonus to motivate policyholders to keep up with their saving habits, an additional 0.5% p.a.[3] is provided as a Caring Bonus if the policyholder also purchases a selected WeCare protection product.Blue is providing anniversary promotion offer to new EasySave customers with an extra 2%p.a. of crediting interest rate for the first year. Customers can enjoy up to 4.5%p.a.[4] for the first year, and up to 2.5%p.a. for the second and third year.

• Low Entry Premium: A minimum monthly regular premium stands at only HK$500, allowing customers to start their saving plans easily at any time.

• Zero charge for withdraw and top-up: EasySave offers annual or monthly mode as premium payment term options. Customers can top-up the premium[2] and withdraw the account value[3] at any time without penalty or additional administration fees.

• Hassle-free application and policy management: Customers can apply for EasySave, manage their policy, top-up their premiums and withdraw the account value all via the BlueHK mobile APP. Policy details, payment history, and crediting interests can also be checked quickly on the platform. Users can find the latest offers and exclusive promotions on the BlueHK mobile APP, as well as limited-time offers of rewards that can be earned by completing different missions.

To learn more about “EasySave ES1 Insurance Plan”[5], head to: https://www.blue.com.hk/hk/easysave-insurance-plan.

Mr. Charles Hung, CEO and Executive Director of Blue, said, “We have been providing customers with comprehensive protection solutions for four years, and throughout this time we have learnt that newcomers to the insurance market often find the complicated industry jargon and abundance of options quite overwhelming. We are determined to make insurance simpler and easier and that is why our new product, ‘EasySave ES1 Insurance Plan’, is offering our customers a simpler saving insurance option. Alongside the launch of our brand new BlueHK mobile APP, customers can start saving with ease and manage their policies anytime and anywhere, enjoying a seamless digital insurance experience. ‘Blue is that Simple.’”

Meal Donation to Support Food Angel

Environmental, social and governance concerns are always at the heart of Blue. From now until 31 October, to celebrate the launch of BlueHK mobile APP, Blue will donate one nourishing meal to the needy through local charity Food Angel for every successful download of the BlueHK mobile APP. Food Angel rescues edible surplus food from different sectors of the food industry in Hong Kong, turning them into nutritious meals for underprivileged communities. BlueHK users can now support the local community at the touch of a button.

Remarks:

[1] Purchase EasySave with WeSave S3 to receive a HK$200 digital coupon, or purchase EasySave with WeSave S3 and PharmaEASY policy to receive a HK$300 digital coupon.

[2] The Loyalty Bonus is 0.5% p.a. guaranteed bonus crediting interest rate, which shall be credited to the account value at the policy maturity. If the policy is terminated before maturity, policyholders will not be eligible for the Loyalty Bonus.

[3] The Caring Bonus is only applicable for policyholders who successfully apply and pay for a selected WeCare series protection plan (including “WeCare Term Life Protection Plan 1”, “WeCare Term Life Protection Plan 2”, “WeCare Critical Illness Protection Plan 1” and “WeCare 3-in-1 Protector”) within 9 months after an EasySave policy is issued, and with sum assured of at least HK$1 million remains in force until the first policy anniversary of the EasySave policy. Maximum crediting interest rate of Caring Bonus will be 0.5% p.a. per policy. All or part of the Caring Bonus will be lost if the EasySave policy is surrendered before maturity.

[4] “Up to 4.5% p.a.” refers to the first policy year’s guaranteed annualised rate of return should the policy be held for its entire 3-years benefit term, in which the basic average guaranteed crediting interest rate of 1.5% p.a., limited 2% p.a. bonus for the first year from the Blue 4th Anniversary Campaign, 0.5% p.a. Caring Bonus and 0.5% p.a. Loyalty Bonus have been included in the calculation.

[5] “EasySave ES1 Insurance Plan” is a saving insurance plan, not a Bank savings product. Respective terms and conditions apply to the above product. The above product is only sold in Hong Kong region. The above information does not constitute any offer or solicitation to offer or recommendation of any insurance product.